Apple still the world’s top brand as value jumps 44% to a whopping $130.6 BILLION

Apple’s stock is rid­ing high­er than ever thanks to the iPhone 5 launch excite­ment, pro­pelling its share price to over $700, giv­ing the con­sumer elec­tron­ics jug­ger­naut a mar­ket cap­i­tal­iza­tion of approx­i­mate­ly $660 bil­lion.

Accord­ing to Euro­brand, an inde­pen­dent Euro­pean firm spe­cial­iz­ing in trade­marks, patent val­u­a­tion and IP strate­gies, Apple’s brand value is soar­ing as well. And not just a lit­tle.

The com­pa­ny pegs (press release in French) Apple’s cur­rent brand value at a stag­ger­ing 100.239 bil­lion euros (rough­ly $130.6 bil­lion), up from 66.658 bil­lion euros in 2011 – a 43.9 per­cent increase in just one year.

Num­ber two in the rank­ing is Coca-Cola’s brand port­fo­lio, which is esti­mat­ed to be worth 59.978 bil­lion euros, rough­ly a Pep­si­co (41.569 bil­lion euros) less than Apple.

The gigan­tic brand value Euro­brand assigns to Apple dwarfs that of rivals Microsoft (#3) and Google (#5) by a large mar­gin. In fact, it’s almost the esti­mat­ed brand value of Microsoft (53.973 bil­lion euros) and Google (50.603 bil­lion euros) com­bined.

The good news for them is that they’ve both seen a 5 per­cent increase in brand value as well, com­pared to last year. The bad news is that IBM saw a 13.8 per­cent jump, over­tak­ing Google at the fourth spot in the rank­ing.

Biggest loser in the list is HP, which decreased 28.3 per­cent in brand value, accord­ing to Euro­brand. And also worth not­ing: the firm asserts that the com­pa­nies that make up its Glob­al Top 10 are all based in the Unit­ed States.